This report released by senior analyst David Hallerman of eMarketer reflects on the future of online advertising. Hallerman explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it's essentially a direct marketing tool.
3g ads advertising article attention banner campaign case chevy comments commercial consumers content culture due effect emotional example figure forms image impacts including informational initial internet known lead marketing media messages mobile mtv online persuaders pm pop-up posted print product public regarding service tv type users video vol web world
Sunday, May 11, 2008
Posted by Impacts of New Media on Advertising at 12:34 PM