Sunday, May 11, 2008

MTV Networks consolidates new-media advertising into 'Digital Fusion' Division

This is an interesting article about Viacoms MTV networks move to consolidate all of its new media advertising to one division. Digital Fusion, according to a release from MTV Networks, encompasses both innovation and consolidation. On one hand, it's an efficiency move to give the MTV a edge in the increasingly competitive online-ad market. But with that renewed efficiency, MTV hopes to go further, using it to "create entirely new digital-ad products, from creative uses of existing inventory to original interactive experiences, including video content, online games, microsites, and widgets."

No comments: