Interesting segment from CNBC on online advertising. Prominent clients finally talking about dramatically increasing their interests in the online space.
Thursday, May 8, 2008
CNBC video on online advertising
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Has advertising switched from purely informational or contrastly, purely conceptual to a more bridged emotional-informational way to communicate with consumers?
References Used in Overview and Argument
Scholarly Literature
- Ducoffe,RH Advertising Value and Advertising Research Vol. 36, 5, 1996
- Giustini D. How Web 2.0 is Changing Medicine. British Medical Journal. Vol. 333, 7582, 2006, p.1283
- Korgaonkar, P. Web Usage, Advertising, and Shopping: Relationship Patterns. Internet Research, Vol. 12, 2, 2002, p. 191
- Manovich, Lev The Language of New Media multimedia.uqam.ca 2001
- Mariko Morimoto and Carrie S. Trimble. "Blog Advertising in Japan and the U.S.: Strategic Issues and Cases" American Academy of Advertising. Seoul, South Korea. Jan. 2007.
- Mittal, B. Public Assessment of TV Advertising: Faint Praise and Harsh Criticism. Journal of Advertising Research. Vol 34, 1, 1994
- Stephens, N. Cognitive Age: A Useful Concept for Advertising?. Journal of Advertising, Vol. 20, 4, 1991
Scholarly Online References
- 3G to Web 2.0? Can Mobile Telephony Become an Architecture of Participation?
- A longitudinal study of television advertising effects
- Advertising a Recording Artist Using Short Message Service (SMS) and Multimedia Messaging Service (MMS)
- Advertising and the World Wide Web
- Advertising, Print Media, and Pornography
- Advertising, Promotion, and New Media
- Audience Involvement in Advertising
- Clear Blogging
- Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression
- Ethics in Advertising
- Facebook Makes a Large Bet to Reinvent Advertising
- Media Promotion and Marketing for Broadcasting, Cable, and the Internet
- The Adsense Code
- Thoughts about the Future of Advertising
Documentaries and Broadcasts
Opinion Based Articles
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1 comment:
I love the flexibility of advertisers. They can come up with several, unique plans, and concepts to effectively promote their product. They’ll do anything, whatever it takes, just to achieve the success they’ve always wanted. This is just the thing with advertising. You cannot take away competitiveness. It is always there especially now with the active presence of new media. It is expensive, yes, but everything will be worth it after they achieve their goal.
Rose Ector
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