Alternative Media Poised for Strong Growth in '08, Despite Slowing Economy

This article articulates the rapid increase in new media advertising in 2008 and traces the recent increase in new media advertising spending over the last five years. In the article, Patrick Quinn, President and CEO of PQ Media notes that “by 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media." Furthermore, analyst suggest that that the following segments of new media advertising are projected to drive growth over the next five years: consumer-generated media, mobile advertising, videogame advertising, online video, word-of-mouth marketing, advergaming & webisodes, product placement, search & lead-generation advertising, and digital out-of home media. This article articulates the