Wednesday, May 14, 2008

Argument: How Advertising has Changed and its Current Social Implications

Advertising has changed in its culture, largely due to the switch from informational to a more expressive conceptual way to communicate with consumers. This switch has offered the audience less cognition about products and more sensory orientated heuristics about positions and branding of companies. Previous to the 1970s consumers were exposed to informative ads that helped them make decisions by exploring the positives of products and the negatives of competitors. Post seventies, informational ads were not as effective, as consumers were becoming more aware of deception in the government due to the Watergate scandal and the Vietnam war, they then associated that deception with media and advertising, forcing advertisers to change tactics. With change of the types of ads came emotion and heuristically approached messages. This style of advertising carried through the nineties and into the two-thousands, with the introduction of the Internet, mediums mixed, video became easily available with interaction, this changed the strict lines between informational and emotional advertising. The internet allows for users to experience traditional informative advertising in many different forms, while encouraging interaction with consumers by click-through sites and links. The internet encourages a gateway in which consumers can go beyond the depth of the emotional and contextual advertisement to dive into a world of information and rhetoric. These gateways include banner ads, pop up ads, text messaging advertisements, and online video ads. Each of these methods of advertisements offer a different way for a consumer to become more involved in the marketing process.
The foremost aim of this project is to develop a framework for an analysis of new media advertising that focuses on its current implications and its switch from a pure contextual aspect to hybrid between informational and conceptual as a way to persuade consumers. This assessment will perform analyses of this form of new media advertising and how this bridge between types of informational and emotional advertising has changed the way consumers make decisions about products and services.

In attempt to convey proper meaning to readers, we would like to define terms and provide examples to help clarify any confusion.

Informational Advertising: This type of advertising exhibits a more central processing route which induces cognitive evaluation of the aspects in the advertisements. Many ads of this type are longer in length, or in the case of print advertising, use a lot more text including facts, diagrams, or anything used to elaborate a message.

Example of Informational Advertising:
Print Magazine: Mac World




Emotional/Conceptual Advertising: This type of advertising uses a peripheral route to process, heuristics and symbols aid in the comprehension of the message of this appeal. Rather than prompting the consumer to process information about a product and evaluate it, these ads offer attitudes and emotions to make quick assessments of the mood and persuasive message of ads.

Example of Emotional/Conceptual Advertising:
Print Magazine: Mac World


45 comments:

春天來嚕 said...

Better say nothing than nothing to the purpose. ........................................

ash said...

Hi, I came across your blog while researching for my essay (how industrial developments from 1970s onwards have impacted the way advertising addresses consumers) and found it to be very informative. However we are not supposed to use internet sources such as blogs. Would you be able to direct me to your main sources? Thanks :)

Ashley
(c_ash@hotmail.com)

仲亨 said...

nice job! waiting for your new artical. ........................................

雅惠 said...

美女自拍辣妹自拍正妹自拍美女走光辣妹走光正妹走光脫衣秀脫衣走光色情自慰自拍成人全裸打炮打手槍打飛機巨乳巨奶女優大奶性交性愛淫蕩淫慾淫亂淫婦淫妹淫叫淫水淫女情慾情色做愛限制級

童紫勳 said...

對物要珍惜,對事要盡心,對人要感恩。......................................................

嘉容嘉容 said...

Actions speak louder than words. ........................................

RexTemples20144 said...

笑口常開~~天天開心........................................

OliveWol8888 said...

與人相處不妨多用眼睛說話,多用嘴巴思考, ..................................................

怡潔 said...

三分之一的人生,可以決定另外三分之二的人生!!共勉哦! ....................................................

MickiRueda said...

成人85 高雄視訊 土豆聊天室 無碼影片 交友 av女優 性感脫衣遊戲 脫衣影片 偷拍貼圖 聊天室小高 女女愛愛圖 免費觀看情趣影片 18禁免費 少女自拍貼片 免費影城 成人a片 情色 av色情片 一夜情 383影城 視訊聊天室 玩美女人 美女 辣妹 人妻 熟女 免費視訊 視訊聊天 a圖 寫真a片 885cc 線上成人 嘟嘟 影音視訊 自拍貼圖 找援交妹 情人聊天室 免費脫衣舞短片 av色情片 洪爺影城 大奶 sex 成人電影下載 巨乳影片 性感制服 後宮電影院(入口) 限制級 裸體0204影片 性愛免費觀賞 歐美模特兒走光

怡谷ShanikaMaxey怡谷 said...

文章是唯一不死的東西,時間飛逝,文字記述的心情就是一種傳承! ....................................................

730A_ngelinaRabideau0 said...

弱者等待時機,強者製造時機~~gogogo ....................................................

adkinsra said...

The more haste, the less speed. ............................................................

慈佐 said...

仇恨是一把雙刃劍,傷了別人,也傷了自己..................................................................

萱祥 said...

好棒的地方 我一定要常來~~~^^~. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

俊源 said...

Quality is better than quantity.................................................................

貞合 said...

在莫非定律中有項笨蛋定律:「一個組織中的笨蛋,恆大於等於三分之二。」.................................................................

啟佐啟佐 said...

安安!剛開始玩這個,來這裡逛一下^^............................................................

JasonBirk佳琪 said...

友誼能增進快樂,減少痛苦............................................................

吳婷婷 said...

生存乃是不斷地在內心與靈魂交戰;寫作是坐著審判自己。

楊儀卉 said...

Offence is the best defence.............................................................

esar said...

Nice post...I just visit your blog and I like it :)) #1 resource for buying and selling Royalty-free photographs and vector images

宥妃宥妃 said...

一棵樹除非在春天開了花,否則難望在秋天結果。..................................................

said...

加油-不論如何都支持你..................................................................

楊儀卉 said...

好的部落格就要和好朋友分享--感謝分享............................................................

夏瓊陳詩蓁富 said...

這不過是滑一跤,並不是死掉而爬不起來了。..................................................

黃子軒 said...

好的開始並不代表會成功,壞的開始並不代表是失敗..................................................

文王廷 said...

Learn wisdom by the follies of others.............................................................

雅王任 said...

我們能互相給予的最佳禮物是「真心的關懷」。.................................................

國彭男國彭男 said...

朋友是一面鏡子......................................................................

怡楊雯 said...

說「吃虧就是便宜的人」,多半不是吃虧的人。......................................................................

文汝劉文汝劉文汝劉 said...

世間事沒有一樣沒有困難,只要有信心去做,至少可以做出一些成績。..................................................

佳張張張張燕張張張張張 said...

友誼能增進快樂,減少痛苦......................................................................

佳張張張張燕張張張張張 said...

幸福不是一切,人還有責任。..................................................... ............

灏群 said...

快樂,是享受工作過程的結果......................................................................

Mary said...

Very nice. i enjoy reading your post,well !Print media advertising like newspapers, magazine is great for your business.Place newspaper classified ads. PERM Immigration newspaper advertising, newspaper network advertising service. Place one ad into multiple newspaper networks, magazines and alternative media.
http://www.myclassifiedads.net/

raahi said...

Here is my take on this subject: 6 Ways That Advertising Negatively Affects Us. I would love to hear your thoughts!

Mary said...

This is really nice post on advertising, moreover Printandradio is a full service advertising agency and it’s known every business dollar is essential in the overall health of a company.

http://www.printandradio.com

Elizabeth J. Neal said...

The internet allows for users to experience traditional informative advertising in many different forms, while encouraging interaction with consumers by click-through sites and links. The internet encourages a gateway in which consumers can go beyond the depth of the emotional and contextual advertisement to dive into a world of information and rhetoric. buy instagram followers

Jason Norin said...

As a business broadband in Australia, I can testify that advertising has revolutionized it's ways to cater to its markets by the use of modern technology.

Advin sam said...

Thank you for give very nice info What a cool site. Internet Marketing Company

Bangalore RWD said...

Its really great information to know about the impact of social implications and how it work in make the advertisements.
Web Design Company | Website Design Companies

gulmina khan said...

Do advertising here for FREE:
Free Advertising

steve sebastian said...

Creating the ad might be help to people know about our business and services and they could contact us.
Website Design Companies Bangalore | Website Design Company Bangalore

Azhar Nisar said...

Target marketing still wasn’t a thing. But remember, when there are only 3-4 mediums you ARE reaching your target market….plus everyone else! Niche magazines and Soap Operas, publications and programs emerged to hone in on that target even more, eliminate waste and find the most engaged potential customer. Web Design Bangalore