Advertising a Recording Artist Using Short Message Service (SMS) and Multimedia Messaging Service (MMS)

This book explores the many realms of the marketing world, including advertising and different forms of marketing strategies. As an overview, The book is split up into cases where a different product is marketed using different methods. The author discusses new ways to market in the new realm of media. In case 28, there is a strong campaign regarding text messaging promotion of a recording artist. This case explores the difficulty with creating emotion through text messaging and using SMS to provoke behavior.

Cases in Advertising and Marketing