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Has advertising switched from purely informational or contrastly, purely conceptual to a more bridged emotional-informational way to communicate with consumers?
References Used in Overview and Argument
Scholarly Literature
- Ducoffe,RH Advertising Value and Advertising Research Vol. 36, 5, 1996
- Giustini D. How Web 2.0 is Changing Medicine. British Medical Journal. Vol. 333, 7582, 2006, p.1283
- Korgaonkar, P. Web Usage, Advertising, and Shopping: Relationship Patterns. Internet Research, Vol. 12, 2, 2002, p. 191
- Manovich, Lev The Language of New Media multimedia.uqam.ca 2001
- Mariko Morimoto and Carrie S. Trimble. "Blog Advertising in Japan and the U.S.: Strategic Issues and Cases" American Academy of Advertising. Seoul, South Korea. Jan. 2007.
- Mittal, B. Public Assessment of TV Advertising: Faint Praise and Harsh Criticism. Journal of Advertising Research. Vol 34, 1, 1994
- Stephens, N. Cognitive Age: A Useful Concept for Advertising?. Journal of Advertising, Vol. 20, 4, 1991
Scholarly Online References
- 3G to Web 2.0? Can Mobile Telephony Become an Architecture of Participation?
- A longitudinal study of television advertising effects
- Advertising a Recording Artist Using Short Message Service (SMS) and Multimedia Messaging Service (MMS)
- Advertising and the World Wide Web
- Advertising, Print Media, and Pornography
- Advertising, Promotion, and New Media
- Audience Involvement in Advertising
- Clear Blogging
- Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression
- Ethics in Advertising
- Facebook Makes a Large Bet to Reinvent Advertising
- Media Promotion and Marketing for Broadcasting, Cable, and the Internet
- The Adsense Code
- Thoughts about the Future of Advertising
Documentaries and Broadcasts
Opinion Based Articles
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